Award-winning Liberian journalist and Founder of Liberia’s flagship media school, ‘Peter Quaqua School of Journalism’-PQSJ has officially launched his first-ever Public Relations textbook titled: “Image Building” a researched guide for media students and communications personnel.
At the launching ceremony in Congo Town over the weekend, Mr. Tokpah said the launch is part of efforts to publish more textbooks for the institution. Tokpah emphasized that his latest PR textbook will further strengthen and boost media education in Liberia.
He said, the launch of “Image Building” has raised the standards of quality journalism training at Peter Quaqua School of Journalism. The MediaAid boss added that the textbook produced will also be used to train other journalists and students at different institutions throughout the Country.
The textbook covers key areas in media relations to include: Strategic Communication, Tips for Writing Press Release, Media Advisory and Factsheets. It also covers PR Tools and Jargons, PR Skills, Publics in PR, Marketing and Advertisements, PR Codes of Ethics/ Conduct, Journalism, PR and Government, among others.
The Liberian media entrepreneur said this will set the stage for the production of more textbooks covering different courses in journalism and media relations.
Tokpah also revealed that plans are underway to transition the institution from the usage of manuals to textbooks particularly in News Writing & Reporting, Health Journalism, Multimedia, Online Journalism, Radio and Television productions, among others.
Displaying the textbook via a projector before the audience at the Kids Engagement Project Library in YWCA Compound, Tokpah noted that it has always been his passion to contribute to society in a more positive way.
He stated that it’s a dream come true to register his name among scores of veteran writers; promising to keep writing meaningful books for the growth of society.
“I am grateful for the infinite grace, wisdom, knowledge, and fortitude that I am able to develop a textbook that is being used to improve PR and the communication sector not just in Liberia but the world over,” he asserted. Officially launching the book, acclaimed Liberian journalist Julius C.K. Kanubah, III who is currently on an International Research tour from Sweden, extolled Tokpah for the magnificent work. According to Kanubah, it takes real courage, time and determination to write, especially a full textbook. He lauded Tokpah’s work, describing it as a milestone achievement for the Liberian media.